FOR IMMEDIATE RELEASE
For More Information, Contact:
David Roddenberry firstname.lastname@example.org or (917) 213-2235
“Mighty” Joe Stankowski news@JoeStankowski.com or (616) 827-7479
New York Based HealthyWage™ Enlists Grand Rapids’ Fitness Guru to Help Michigan Lose Weight
Jan 4, 2011 – Need extra motivation to lose weight this year? Modeling the success of the popular TV show, The Biggest Loser, New York based HealthyWage [www.HealthyWage.com] has issued a state-wide fitness challenge to all of Michigan with the help of a local fitness expert, plus some extra special incentive.
In “The Michigan Matchup,” teams of five will compete for the greatest percentage of weight lost from January 8 through April 15, 2011. To join the challenge, participants pay a modest registration fee and weigh in at the beginning and end of the contest at a local health club. The winning teams will receive a total of $18,000 in cash prizes ($10,000 for first place, $5,000 for second, and $3,000 for third). Additionally, individual participants can earn $100 cash if they start with a Body Mass Index (BMI) above 30 and achieve a BMI below 25 after one year.
Grand Rapids’ resident fitness expert, “Mighty Joe” Stankowski, creator of “This Workout Doesn’t Suck” [www.ThisWorkout.com] and a co-author of “The Power of Champions,” was enlisted as The Michigan Matchup’s official spokesperson and will provide contestants advice, support and motivation via weekly Q&A-format telephone conference calls.
“The Michigan Matchup brings the state together in a collective effort to achieve weight-loss and health goals through a fun and lucrative contest,” said HealthyWage co-founder David Roddenberry. “Competing in teams of 5 against family, friends, and co-workers for added encouragement, bragging rights and big cash prizes leverages our social network model proven to help motivate and sustain weight-loss. Academic research shows that obesity has spread through social networks and will likely reverse through social networks.”
Stankowski adds, “Of course it would be great if everyone was motivated by improved health and wellness, but in reality, there’s a tendency to take those things for granted until it’s too late. Fortunately, HealthyWage understands the motivational power of cold, hard cash and they’re putting some serious money on the table to help those who need an extra kick in the backside!”
Over 90 health clubs throughout Michigan have signed on to support contestants and serve as weigh-in locations, including many YMCA’s, Endurance, Bally Total Fitness and MVP Sports Clubs. Registration for the contest is open now through January 8 for all Michigan residents.
Those interested in joining The Michigan Matchup may do so online at www.michiganmatchup.com.
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