Why Do You Join A Gym?

I’ve been having a discussion with a gym owner I recently met and he’s convinced people choose his gym over others for a reason I strongly disagree with.

We’ve started polling new members and the results are leaning heavily in my favor

(note to self [as if I’d ever forget]: I am always right).

How ’bout you?  Why do YOU join a gym?



  1. Joe:
    I know we’ve talked about this subject before, but I can’t remember your opinion. I know it took me a long time to overcome my fear of intimidation before I would walk into, let alone join, a gym. Even now after embracing, so to speak, the fact that I will never be an underwear model, I still find some gyms realy intimidating.
    That said, the fastest way for me to feel comfortable in such a place isn’t for the buff to be evacuated but to meet the staff. If the staff is friendly and open and perhaps a bit sensitive to the intimidation factor then I will feel okay enough to stay.
    Equipment, location and a bargain price are pointless if the clients won’t cross the threshhold.
    So what is your owner friend’s opinion?


  2. Great feedback, Andrew (as usual!).

    Gym owner/friend thinks he has to compete on price.

    Problem is, there’s a new wave of franchise offerings that can afford to undercut all the REAL gyms – at least in the short term.

    His response is to drastically cut his membership fee… a HUGE mistake IMO. Unless… he’s willing to go as far as the ultimate undercut: FREE.

    Even the biggest franchises can’t go THAT low.

    Of course, he looks at me like I’ve lost my mind when I suggest that, but we’ve got something pretty cool in store.

    Free gym membership AND free personal training! Think that’d get prospective members to cross the threshold?

    Details coming soon…


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