[PRO-file:Lou Schuler] Who’s Hungry For Some Blog Meat?

Anxiously anticipating my 100th post at THE CUP sometime in the next several days, I’m starting this week off by throwing a li’l party.  And YOU, John (and Jane) Q. Reader are invited.

Ok, so maybe 100 posts doesn’t mean much to any hard-core bloggers any more than a 135lb squat would impress a gym rat .  I just needed an excuse to launch the first in a brand new series I’m adding to THE CUP.

I thought about naming it “Blogs, blogging and the bloggers who blog“.

But to keep things clean, simple and all professional-like, I’ll just call it PRO-file.

Leading off this feature is not just a man, but THE man who brought the concept of ‘blog meat’ to the world…


If your local community college offered the course Lou Schuler 101, here’s what you’d learn:

Lou’s Books: The New Rules of Lifting, The Book of Muscle, Home Workout Bible, The Testosterone Advantage Plan

Lou’s Blog: MalePatternFitness.com

Lou’s On-line Home: LouSchuler.com

Star Power:“I’ve written books with Alwyn Cosgrove, Cassandra Forsythe, Ian King, Mike Mejia, Jeff Volek, and Adam Campbell. I’ve edited books written by Mark Verstegen, Chad Waterbury, Ryan Lee, and TC Luoma.

“I was a waiter at a five-star hotel in Los Angeles in the mid-1980s, and I brought food to just about everybody who was famous back then.

“Given a choice, I’d rather hang out with fitness folks, famous or otherwise.”

(You and me both, Lou.)


Now is the time on PRO-file vhen ve get our “Lou on…”

Lou on editing:“‘Edit’ is a very flexible term in publishing; when I “edited” a magazine article, it often meant I rewrote it from first word to last.  Editing TC’s book, on the other hand, involved reading through it once, and fixing some commas.”

Lou on fitness:“I used to get involved in food fights over fat vs. carbs and the benefits of protein, and sometimes I’d get into debates over whether endurance exercise is important or necessary.”

SIDEBAR: Lou’s best article on the subject, “Death by Exercise,” was part of a package of stories that won the 2004 National Magazine Award in the “Personal Service” category.

“The longer I write about exercise and nutrition, though, the less I want to engage in those kinds of debates. The best type of exercise is whatever you’ll actually do. Since most people don’t exercise enough to get any kind of physiological benefit, I decided I don’t want to be the guy who tells them they should do one thing instead of the other. Just do something.

“Doing ‘a lot‘ of something is usually better than doing ‘a little,’ but I don’t think anything beats consistency and enjoyment.”

Lou on life after magazines: “People are usually surprised when I tell them I no longer write magazine articles. (When the subject comes up, I mean; it’s not like I walk up to strangers and explain my career path.) I haven’t taken an assignment in two years, which is about the time I discovered that not writing for magazines does more to spread happiness than anything else I’ve tried.

“I’m happier, my family’s happier, and I assume the editors who used to work with me are happier.  It’s cheaper than Prozac and more effective than therapy, and the main lesson applies to just about any type of endeavor: If you don’t go looking for work that you know will drive you nuts, you won’t be driven nuts by your work.”

Lou on blogging: “I try to post something substantial on my blog every weekday. On a good day, I can do that by 10 a.m. On a bad day, it goes past noon. I enjoy it, but I try to keep in mind that nobody’s paying me to do it.”

Lou on family: “Weeknights are a logistical challenge. We have three kids, and they have to be somewhere five nights out of five. Our two daughters have soccer practices on four different nights, plus soccer games on Saturdays that are often at the same time, but on fields that could be an hour away from each other. Then there’s piano, Girl Scouts, parent-teacher conferences at two different schools…

“I wouldn’t mind if it wasn’t all sedentary stuff – sitting in a chair, watching the kids run around. But that’s modern parenting, and I can’t deny that I signed up for the full package three times over.”

Lou on the past: “I recently finished editing [a] book that comes out later this year”

Lou on the present: “Right now, I’m waiting to do the final read of The New Rules of Lifting for Women before it goes to press.”
Release date is December 27, but it’s never too early to pre-order!

Lou on the future: “I recently started working on a new proposal, which is a months-long process and I’m about to start ghost-writing another. My agent will soon send out a proposal for a new book, if he hasn’t already. And yet another project is waiting for a publisher to point a thumb up or down.”

Claim to fame: “A point of pride is that I haven’t pissed off everybody who’s ever met me. I consider that a real triumph of behavior modification.”


A big thank you to Lou Schuler for sharing his “New Rules Of Living” with all of us here at THE CUP.




  1. Last week I posted a blog that some would say flew in the face of one Lou’s most deeply-held beliefs about strength training. Did he write me an angry note, replete with a dozen studies refuting my point of view? Nope: he quoted me–at length–on HIS blog, and gave my angle equal time. He’s the rarest of breeds in our field: a true, lifelong expert who’s nevertheless always willing to listen to and entertain others’ ideas. Amidst the cacophony of conflicting opinions and squabbling over minutia, Lou sounds a note of sanity, humility, and humor. We’re lucky to have him.


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