Comments on: Why Do You Join A Gym?

By: Chris Correia

Chris Correia — Fri, 14 Aug 2009 12:00:11 +0000

Isn’t that ultimately the case with any word or expression?

By: Joe Stankowski

Joe Stankowski — Thu, 13 Aug 2009 14:37:54 +0000

“Reputation” (and any other option given) can mean whatever you want it to.

By: Chris Correia

Chris Correia — Wed, 12 Aug 2009 21:20:54 +0000

What do you mean by reputation?

I tend to think that, meaning I’d join if the gym has a reputation of training people well.

By: Joe Stankowski

Joe Stankowski — Tue, 11 Aug 2009 13:31:12 +0000

Great feedback, Andrew (as usual!).

Gym owner/friend thinks he has to compete on price.

Problem is, there’s a new wave of franchise offerings that can afford to undercut all the REAL gyms – at least in the short term.

His response is to drastically cut his membership fee… a HUGE mistake IMO. Unless… he’s willing to go as far as the ultimate undercut: FREE.

Even the biggest franchises can’t go THAT low.

Of course, he looks at me like I’ve lost my mind when I suggest that, but we’ve got something pretty cool in store.

Free gym membership AND free personal training! Think that’d get prospective members to cross the threshold?

Details coming soon…

By: Andrew

Andrew — Mon, 10 Aug 2009 21:00:59 +0000

Joe:
I know we’ve talked about this subject before, but I can’t remember your opinion. I know it took me a long time to overcome my fear of intimidation before I would walk into, let alone join, a gym. Even now after embracing, so to speak, the fact that I will never be an underwear model, I still find some gyms realy intimidating.
That said, the fastest way for me to feel comfortable in such a place isn’t for the buff to be evacuated but to meet the staff. If the staff is friendly and open and perhaps a bit sensitive to the intimidation factor then I will feel okay enough to stay.
Equipment, location and a bargain price are pointless if the clients won’t cross the threshhold.
So what is your owner friend’s opinion?